Summary of the Golden rules
The 25 rules at a glance
Before moving into the detailed chapters, I want to give you a compact view of the full structure of the course.
This table is useful as a map: it shows where each rule belongs, what principle it supports, and what kind of mistake it is meant to prevent.
This is the condensed fruit of my work on these rules and guidelines, they could be used as a cheatsheet and a guide you print and put next to your office desk to remind you of what needs to be remembered.
So without further adue, the 25 Golden rules of Data vizulization are:
The 25 Golden Rules of Data Visualization
| Principle | Rule | Goal |
|---|---|---|
| Completeness | 1 - Clear title | The chart must explain itself |
| 2 - Axis labels | The chart must be interpretable | |
| 3 - Units and scale clarity | Numeric values must be interpretable | |
| 4 - Legend clarity | Series must be identifiable | |
| 5 - Annotation context | Key takeaways should be visible | |
| 6 - Uncertainty cues | Estimates should show uncertainty when relevant | |
| Readability | 7 - Readable labels and ticks | The chart must be easy to read |
| 8 - Color accessibility | Categories must remain distinguishable | |
| 9 - Direct labeling | Readers should avoid unnecessary legend lookup | |
| 10 - Avoid chartjunk | Non-data ink should not distract | |
| 11 - Too many categories | Category charts must remain scannable | |
| 12 - Sort categorical bars | Ordered bars should support comparison | |
| 13 - Scatter overplotting | Dense points should remain interpretable | |
| 14 - Decimal precision | Numbers should be as precise as needed | |
| 15 - Date axis formatting | Time labels should remain legible | |
| 16 - Visual economy | The chart should avoid unnecessary complexity | |
| Integrity | 17 - Appropriate scale | The chart must not mislead |
| 18 - Chart type | The chart must represent data correctly | |
| 19 - Color map quality | Continuous color must not mislead | |
| 20 - Avoid dual axes | Scales should not invite false comparison | |
| 21 - Area baseline | Filled areas should use honest baselines | |
| 22 - Aspect ratio sanity | Shape should not distort comparisons | |
| 23 - Histogram bin quality | Bins should reveal distribution shape | |
| 24 - Category color consistency | Colors should encode groups consistently | |
| 25 - Diverging zero reference | Positive and negative values need a clear zero |
How I use this summary
I do not expect readers to memorize this table. I use it as a quick orientation tool. When you are unsure about a chart, this chapter helps you locate the type of problem you may be facing before turning to the detailed explanations in the next chapters.